Research and Results

Research

2006
UMKC again conducted a series of surveys to UMKC's audiences, providing insight into current opinions and attitudes toward UMKC. The results will be used to guide future marketing efforts.

2004
UMKC, Bernstein-Rein Advertising Inc., Stamats Communications Inc. and UMKC's Henry W. Bloch School of Business conducted a series of surveys and focus groups covering UMKC's primary audiences: prospective students, alumni, community leaders, current students and faculty/staff.

The results from these surveys were instrumental in determining the focus of UMKC's first comprehensive image marketing campaign.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: March 1, 2007

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.