UMKC Brand Standards Guide

In developing communications materials for UMKC, the Brand Standards Guide is the primary reference point for maintaining the brand. The guide includes a pallet of options and possibilities aimed at reinforcing our brand nature, communicating our vital message and enhancing the image of UMKC. At the same time, there are restrictions and specific guidelines for logo use, publications and advertising design, Web design, merchandising and more.

For Information about the branding standards guide and implementation issues not covered here,
send an e-mail to brand@umkc.edu. You should receive an answer within 48 hours.

Table of Contents

Introduction
      About The UMKC Logo
      Achieving Brand Consistency
      UMKC Brand Personality
      Essence of the Brand
      Unacceptable Logo Usage

UMKC Identity
      Logo Safe Area & Size Restrictions
      Logo Color Options
      Alternate Identifier Mark (Academic Units Only)
      Primary Color Palette
      Alternate Color Palette
      Primary Typefaces
      Brand Design Elements
      Restrictions of the University of Missouri Seal

Important First Steps
      How to Obtain Digital Artwork 
      Logo & Mailing Panel Setup
      Logo Safe Area & Size Restrictions
      Required Statements

General Usage
      Licensing and Trademarks
      UMKC Letterhead, Business Cards, Envelopes
      Logo/Brand in Signage and Clothing
      UMKC Editorial Style Standards
           Reference for school names, addresses, editorial consistency, etc.

Web Requirements
      Implementation on the Web
            Web Page Example (Minimum Criteria) PDF
        
Implementing the Brand: Tier 1
Implementation for University-Based Materials
      Definition & Examples
      Minimal Level of Brand Elements
            Sample Executions PDF

Implementing the Brand: Tier 2
Implementation for School & Unit-Based Materials
      Definition & Examples
      Minimal Level of Brand Elements
            Sample Executions PDF

Implementing the Brand: Tier 3
Implementation for Affiliates, Event-Based and Other Materials
      Definition & Examples
      Minimal Level of Brand Elements
            Sample Executions PDF
            Signage Examples PDF


UMKC Brand Templates

Word template documents are set up with "fields," which allow you to "tab" through the various text sections. How they appear on your computer will depend on installed software, versions of software, system fonts and user preferences. Download these templates to your computer and adjust formatting and font choices as needed.

Report Cover
  Report 1: Word Document
     (Title on left/logo at mid-page)        
  Report 2: Word Document 
       (Centered title and descriptors, logo, summary fields)
  Report 3: Word Document   
      (Left-side information and logo)
  Report 4: Word Document     
       (Large type title field)

Brand PowerPoint
PowerPoint 1:  PPT File
     (Pattern background and UMKC logo, lower left)
PowerPoint 2:  PPT File
    (Plain background; UMKC logo on lower right)

Fax Coversheet
Coversheet 1:  Word Document  
     (Basic fax information)  
Coversheet 2:  Word Document
     (Includes UMKC description text; customizable)
Coversheet 3:  PDF Document
     (Generic, non-editable PDF document)

Mini Poster
Mini Poster 1:   Word Document 
     (8.5x11" format)   
Mini Poster 2:   Word Document 
     (11x8.5" format)  

Brand Laser Printer Name  Labels
Laser Printer Label 1: Word Document   
     (For Avery Label 5395/8395)
Laser Printer Label 2: Word Document   
     (For Avery Label Insert CB74C (4”x3”)

Memo Sheets
UMKCMemo 1: Word Document  
     (Logo+UMKC Name; Includes addressing fields)   
UMKCMemo 2: Word Document
     (Logo+UMKC Name; Includes addressing fields; 2 columns)   
UMKCMemo 3: Word Document
     (Logo on left/Customizable)

Note Cards With Cover Art
UMKCNoteCard 1 Word Document 
     (5.5x8.5"; 2 per 8.5x11 sheet) 
UMKCNotecard 2   Word Document 
     (5.5x4.25," 2 per 8.5x11 sheet)

Approvals and Answers

Approval process and Answers

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.