Current UMKC Marketing

Phase Two of UMKC’s comprehensive marketing campaign began in April 2008. It will last for three years. Phase Two continues the momentum created from Phase One by continuing to use certain elements of the UMKC brand, while speaking to different audiences and addressing a specific university goal.

Phase Two’s goal is to assist the increase in student credit-hour enrollment by enlarging the population of on-campus undergraduate and transfer students at UMKC. Phase Two’s creative elements (images, language and theme) speak directly to this youthful audience, who is searching for the right school to explore all of their opportunities in the next major step in their lives.

The UMKC "Get A Life" Micro-site
> click to visit the micro-site

The Making of the "Get A Life" Videos
> click, to play the video

Background of Phase One Marketing

From 2004-07 UMKC showcased its first comprehensive marketing campaign. Phase One’s goal was to increase the overall image and awareness of UMKC within the Kansas City metropolitan area. Media buying and creative services came from Kansas City-based advertising agency, Bernstein-Rein, under the supervision of University Communications.

The theme of Phase One was to communicate UMKC’s position as an innovative and entrepreneurial institution that believes strongly in the opportunities it can afford students, both within the university and in the city as a whole. All UMKC schools benefited from an authentic representation of UMKC’s advantages to a wide-range of audiences, including students, parents, friends and donors.

UMKC TV advertising continues through fall 2006.

Television Commercial

UMKCInternet 1  UMKCInternet 2  UMKCInternet 3

Print Ads

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.