UMKC Brand

The UMKC Brand

The UMKC Brand is the personality and identity of the University. A consistent, continuous brand helps bolster UMKC efforts in image, enrollment, alumni relations and fundraising. The tools on this site are available for your use in helping to maintain the UMKC brand.

Brand Guide
Table of Contents, with links to specific areas

Brand Quick Guide (PDF)
A one-page summary of brand elements and typical uses

Brand Applications (PDF)
Examples of UMKC materials correctly using brand elements

Editorial Standards
Official guide to names, phrases and word usage

Logos
Please send your request to brand@umkc.edu

Brand Templates
Report covers, fax sheets, memo forms, note cards, etc.

Advertising Campaign
TV, print and Internet versions

If you have a question about applying the brand in your communications, or you want a review of some item, you can send a e-mail (with a .PDF attachment if you wish) to brand@umkc.edu

UMKC Brand Standards Guide
Updated: April 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.