Definition of a Brand

Easy Steps to Brand Consistency

Everything affects a brand, its identity and how it is viewed by the world. Everything we do makes an impression, and every impression we make changes the way people think about UMKC. This is why effectively managing the brand's identity through verbal, visual and other components is so vital to the University's marketplace position. By consistently managing various levels of identity throughout all communications pieces, we develop a central focused image and attitude associated with the University.

This web site is a tool to help you in your work. This guide offers options that not only help you convey your message, but also give the UMKC brand more awareness in the marketplace. While standards such as these cannot possibly address every design situation that may arise, they do establish an overall groundwork for design execution and strategy.

Help for Implementing the Brand

UMKC doesn't expect you to know all the answers to implementing the brand, yet it is essential to applying brand look and feel in both small- and large-scale publications. University Communications, along with the Office of Educational Resources at the School of Medicine and the Office of Biomedical Communications at the School of Dentistry, can guide you in policy, uses and implementation.

The UMKC brand system is a tiered system, designed to provide flexibility for the University while maintaining certain levels of consistency in all communications materials. Each tier has specific minimum expectations regarding logo use, brand elements, colors and style standards.

UMKC Brand
brand@umkc.edu
816-235-1574

Creative Services
816-235-1594 (main)
816-235-1578 (manager of creative services)

Educational Resources
School of Medicine
235-1830 (main)

Biomedical Communications
School of Dentistry
816-235-2104

UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.


UMKC Brand Home UMKC Brand Guide Contents UMKC Brand Standards Guide Current UMKC Advertising Timeline for UMKC Marketing Initiative Research and Results The Brand Advisory Committee UMKC Creative Services	Easy Steps to Brand Consistency Everything affects a brand, its identity and how it is viewed by the world. Everything we do makes an impression, and every impression we make changes the way people think about UMKC. This is why effectively managing the brand's identity through verbal, visual and other components is so vital to the University's marketplace position. By consistently managing various levels of identity throughout all communications pieces, we develop a central focused image and attitude associated with the University. This web site is a tool to help you in your work. This guide offers options that not only help you convey your message, but also give the UMKC brand more awareness in the marketplace. While standards such as these cannot possibly address every design situation that may arise, they do establish an overall groundwork for design execution and strategy. Help for Implementing the Brand UMKC doesn't expect you to know all the answers to implementing the brand, yet it is essential to applying brand look and feel in both small- and large-scale publications. University Communications, along with the Office of Educational Resources at the School of Medicine and the Office of Biomedical Communications at the School of Dentistry, can guide you in policy, uses and implementation. The UMKC brand system is a tiered system, designed to provide flexibility for the University while maintaining certain levels of consistency in all communications materials. Each tier has specific minimum expectations regarding logo use, brand elements, colors and style standards. UMKC Brand brand@umkc.edu 816-235-1574 Creative Services 816-235-1594 (main) 816-235-1578 (manager of creative services) Educational Resources School of Medicine 235-1830 (main) Biomedical Communications School of Dentistry 816-235-2104 UMKC Brand Standards Manual Management of the University of Missouri-Kansas City Brand Updated: February 1, 2007 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version. UMKC Brand Standards Guide Management of the UMKC Brand Updated: June 1, 2006 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.
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