UMKC Brand Approval Process

All UMKC materials and communications to be distributed externally, or those materials that may be seen by UMKC audiences, must carry the UMKC brand, consistent with the guidelines of the UMKC brand standards.

A brand review e-mailbox has been established for the campus. Send e-mail with a PDF attachment to brand@umkc.edu for answers to your brand questions within 48 hours. In addition, the University Communications Creative Services department can provide consultation and expertise for brand applications.

For guidance, call Creative Services at 816-235-1576.

Answers to Questions

Q. How do I get answers to questions about using the UMKC logo and the "brand elements"?
A. Individual questions about UMKC brand policy, elements and implementation can be e-mailed to the UMKC Brand Manager, brand@umkc.edu.

Q. I'm just making a little flyer for my department, so is UMKC branding necessary?
A. Yes, especially these days. Think of the UMKC "brand" as equal to its reputation. Any contradictory message or miscommunication can interfere with that reputation. The right logo and brand information can go along way toward making sure the relationship between your department and UMKC is clear -- especially to those unfamiliar with the organization and workings of a large public University.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: March 1, 2007

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.