UMKC Brand

The UMKC Brand: Tier 3

UMKC Logo
The UMKC logo should always appear on materials. If the UMKC logo is not used on the cover or front page of the piece (see "UMKC on the Cover"), it should be used as a "signature" element on the back cover or end page. The logo should always be used as part of the mailing panel of materials unless a specific partnership prevents it.

UMKC on the Cover
If the sponsoring affiliate/event does not require a partnership with another organization, one of the following should appear on the cover of communications pieces:

1. The letters "UMKC" appear prominently on the cover in Helvetica Neu Bold Condensed.
2. The UMKC logo appears on the front cover.
3. The alternate identifier mark appears on the front cover.

Additional Branding
Materials in this category are welcome to incorporate other branding elements where appropriate, such as the primary typefaces, colors from the color palettes and design elements that help carry the UMKC brand.

UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.


UMKC Brand Home UMKC Brand Guide Contents UMKC Brand Standards Guide Current UMKC Advertising Timeline for UMKC Marketing Initiative Research and Results The Brand Advisory Committee UMKC Creative Services	The UMKC Brand: Tier 3 UMKC Logo The UMKC logo should always appear on materials. If the UMKC logo is not used on the cover or front page of the piece (see "UMKC on the Cover"), it should be used as a "signature" element on the back cover or end page. The logo should always be used as part of the mailing panel of materials unless a specific partnership prevents it. UMKC on the Cover If the sponsoring affiliate/event does not require a partnership with another organization, one of the following should appear on the cover of communications pieces: 1. The letters "UMKC" appear prominently on the cover in Helvetica Neu Bold Condensed. 2. The UMKC logo appears on the front cover. 3. The alternate identifier mark appears on the front cover. Additional Branding Materials in this category are welcome to incorporate other branding elements where appropriate, such as the primary typefaces, colors from the color palettes and design elements that help carry the UMKC brand. UMKC Brand Standards Manual Management of the University of Missouri-Kansas City Brand Updated: February 1, 2007 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.
TEXT ONLY CALENDAR GIVING TO UMKC HELP A-Z INDEX MAPS NEWS © 2008 UMKC • Kansas City, MO 64110 • (816) 235-1000 • Email questions or comments about this web site to webmaster@umkc.edu. UMKC is an equal opportunity/affirmative action institution; Part of the University of Missouri System; Reporting Possible Copyright Infringement; Intellectual Diversity