Alternate Color Palette

Alternate Color Palette

Four alternate combinations of blue and gold provide flexibility while maintaining the integrity of the UMKC brand. While the primary color palette is the preferred use of blue and gold, these color "pairs" can be used as an alternative to or as accents to the primary color palette where appropriate. For specific guidelines in using the alternative color palette, see the following sections:
Implementation for University-Based Materials;
Implementation for School & Unit-Based Materials;
Implementation for Affiliates, Event-Based and Other Materials; or
Implementation on the Web

Pair 1
Blue: PANTONE® 299 C

Gold: PANTONE® 109 C

Pair 2
Blue: PANTONE® 294 C

Gold: PANTONE® 124 C

Pair 3
Blue: PANTONE® 542 C

Gold: PANTONE® 141 C

Pair 4
Blue: PANTONE® 534 C

Gold: PANTONE® 1245 C

* The above colors are based for use on a gloss-coated paper stock. When specifying ink colors for use on uncoated or matte paper stocks, or when working with process inks, please use a matching alternative or consult a UMKC Creative Services staff member.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.