Licensing and Trademarks

UMKC Licensing Program

The logos, symbols and word marks used by the University of Missouri-Kansas City are trademarks of UMKC. 
Licensing Resource Group Inc. is UMKC's representative for the distribution of its trademarked logos, which includes both the institutional logos and marks and the athletics logos and marks.

In addition to requests to use logos and marks by UMKC internal groups, UMKC receives requests from outside vendors to use or display the marks, symbols and insignia that are associated with the University. All uses adhere to the UMKC licensing and trademark guidelines.

UMKC has a Trademark Licensing Program in place that allows promotion of its image through such products while protecting the trademarked status of such marks and symbols. All vendors must be licensed, including those contracted by UMKC groups or entities. The University receives royalties from the sale of its merchandise. The plan has 75 percent of the royalty fees received during the year going to UMKC athletics and 25% of the fees going to a combination of general scholarships (80%), Student Life (10%), and the Alumni Association (10%),which funds or enhances other scholarships.

Look for the CLP Designation

UMKC merchandise must qualify for the CLP designation, achieved by using an appropriately licensed vendor.UMKC uses Licensing Resource Group for this process. Details are listed below.

For specific information regarding the Trademark Licensing Program, contact the director of Athletics Marketing and Promotion, via 816-235-1036 or by e-mail at ruddw@umkc.edu.

UMKC Athletics Logos

The University of Missouri-Kansas City allows its sports teams to use an identifying symbol in sports-related publications in which it is deemed appropriate, including game programs, game advertisements and media guides, assuming that proper institutional identification is otherwise given to UMKC.

For more information about use of the athletics logo, contact Intercollegiate Athletics at ext. 1036 or ruddw@umkc.edu regarding the "UMKC Intercollegiate Athletics Identity Standards."

UMKC Sports Logos

UMKC Logo
Note: Words and graphics are next to the UMKC logo are separated by a safe space area, equal to 1/2 the height of the letter "U."

Getting a Licensed Logo … Finding a Licensed vendor

Licensing Resource Group:
http://www.lrgusa.com

Licensing Resource Group (LRG) represents hundreds of universities, from University of Akron to Texas A&M to Washington University in St. Louis.
http://www.trademarxonline.com

Here, you can browse the list of available licensed images. All Trademarx Online artwork files are in EPS or TIF format and are downloadable for licensed users.

Purchasing UMKC Gear

You can purchase licensed UMKC apparel and items at these LRG-licensed sites. http://www.buyumkckangaroos.com/
http://www.umkcbookstore.com/

Reminders About Licensing

• All marks, names, letters or words associated with the University of Missouri-Kansas City that can be distinguished from those of other universities, teams or organizations qualifies as a trademark.
• Any design or mark similar to a UMKC logo or mark that may cause confusion in the mind of the public is considered an infringement of UMKC's trademark rights.
• Any producer of products bearing any UMKC marks must have a license before offering those goods for purchase.
• Purchasing an officially licensed UMKC souvenir - one carrying the Collegiate licensed Product label - requires the manufacturer to return a portion of the money to the University.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.