The UMKC Brand Personality

UMKC has everything you could want in a major American University: top faculty representing all disciplines, from the arts to the life and health sciences; all the facilities and up-to-the-minute technological resources students need; all at a serenely beautiful campus situated in the heart of a thriving cultural district. UMKC is a place of diversity: our 14,200-plus students come from every state and nearly 100 countries. Student life thrives -- plenty of in-class and extra-curricular activities. At UMKC there's a respect for tradition, balanced by a commitment to the future.

UMKC is an academic standard-bearer ... a forward thinking, cultural, intellectual and educational center point. UMKC takes seriously its roles as educator and home-away-from home for students from all segments of society. UMKC has a unique, deeply intertwined partnership with Kansas City, the major American city we call home. Kansas City owns an international reputation for livability, beauty, history and a dogged determination to get things done. If Kansas City is the very heart of America, UMKC is proud to be its brain. The result is a relationship mutually beneficial to all, and to all generations.

UMKC is a universe of knowledge in a city of opportunity. UMKC is a great place to get a life.

UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.


UMKC Brand Home UMKC Brand Guide Contents UMKC Brand Standards Guide Current UMKC Advertising Timeline for UMKC Marketing Initiative Research and Results The Brand Advisory Committee UMKC Creative Services	The UMKC Brand Personality UMKC has everything you could want in a major American University: top faculty representing all disciplines, from the arts to the life and health sciences; all the facilities and up-to-the-minute technological resources students need; all at a serenely beautiful campus situated in the heart of a thriving cultural district. UMKC is a place of diversity: our 14,200-plus students come from every state and nearly 100 countries. Student life thrives -- plenty of in-class and extra-curricular activities. At UMKC there's a respect for tradition, balanced by a commitment to the future. UMKC is an academic standard-bearer ... a forward thinking, cultural, intellectual and educational center point. UMKC takes seriously its roles as educator and home-away-from home for students from all segments of society. UMKC has a unique, deeply intertwined partnership with Kansas City, the major American city we call home. Kansas City owns an international reputation for livability, beauty, history and a dogged determination to get things done. If Kansas City is the very heart of America, UMKC is proud to be its brain. The result is a relationship mutually beneficial to all, and to all generations. UMKC is a universe of knowledge in a city of opportunity. UMKC is a great place to get a life. UMKC Brand Standards Manual Management of the University of Missouri-Kansas City Brand Updated: February 1, 2007 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.
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