Primary Color Palette

The primary color palette includes the only colors that are to be used in the 2-color version of the UMKC logo, and are the preferred primary colors for communications materials. For options in using color palettes, see the following sections:
Implementation for University-Based Materials;
Implementation for School & Unit-Based Materials;
Implementation for Affiliates, Event-Based and Other Materials; or
Implementation on the Web.

UMKC Blue

Process Coated: PANTONE® DS 207-1 C
Process Uncoated: PANTONE® DS 221-1 U
Solid Coated: PANTONE® 301 C
Solid Uncoated: PANTONE® 300 U

UMKC Gold

Process Coated: PANTONE® DS 5-4 C
Process Uncoated: PANTONE® DS 5-4 U
Solid Coated: PANTONE® 7405 C
Solid Uncoated: PANTONE® 7404 U

Please reference a PANTONE® color guide for accurate representations of color. PANTONE® is a registered trademark of Pantone, Inc.

UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.