Design Elements

Design Elements for the UMKC Brand

Preferred design elements and design architecture for materials can be created from the flame of the UMKC logo. Shapes can be made into lines, color bars and photographic boundaries by using large areas of the flame or by cropping in tight on certain curves of the flame. The visual link throughout UMKC communications further enhances the continuity of the UMKC brand.

Options in using the flame as a design element are based on the use and purpose of the materials being created. For more information, see the following sections:
Implementation for University-Based Materials
Implementation for School & Unit-Based Materials
Implementation for Affiliates, Event-Based and Other Materials
Implementation on the Web.

UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February 1, 2007

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: June 1, 2006

This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.


UMKC Brand Home UMKC Brand Guide Contents UMKC Brand Standards Guide Current UMKC Advertising Timeline for UMKC Marketing Initiative Research and Results The Brand Advisory Committee UMKC Creative Services	Design Elements for the UMKC Brand Preferred design elements and design architecture for materials can be created from the flame of the UMKC logo. Shapes can be made into lines, color bars and photographic boundaries by using large areas of the flame or by cropping in tight on certain curves of the flame. The visual link throughout UMKC communications further enhances the continuity of the UMKC brand. Options in using the flame as a design element are based on the use and purpose of the materials being created. For more information, see the following sections: Implementation for University-Based Materials Implementation for School & Unit-Based Materials Implementation for Affiliates, Event-Based and Other Materials Implementation on the Web. UMKC Brand Standards Manual Management of the University of Missouri-Kansas City Brand Updated: February 1, 2007 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version. UMKC Brand Standards Guide Management of the UMKC Brand Updated: June 1, 2006 This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.
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