University of Missouri Seal
The UMKC logo does not replace the official seal of the University that was
approved by the Board of Curators in 1903. In July 1996 the University of
Missouri published new guidelines for the UM seal, which becomes the one
official symbol embracing all elements of the University of Missouri System.
For this reason, campuses should use the campus symbol approved by each UM
campus chancellor.
Reminders About the UM Seal
As previously stated in UM guidelines, use of the seal is restricted to UM
System publications, letterhead, business cards and similar material. The seal cannot be used on official documents (certificates, diplomas) other than those issued by the Board of Curators. The seal is the
Curators' legal mark and only the Curators are authorized to place its imprint on official documents.
One of the four official renditions of the seal should be used: four-color; reversed out (black); in black and white; black and white combination (the interior shield area is reversed out).
The seal cannot be adapted.
The seal may be used on World Wide Web pages only by offices of the UM System, by the campuses, and by University Outreach and Extension. In most instances, the logo authorized by the campus is used.
UMKC Brand Standards Manual
Management of the University of Missouri-Kansas City Brand
Updated: February
1, 2007
This document is subject to periodic revision. Check www.umkc.edu/brand for the most recent version.
