Timeline for UMKC Marketing

Below is a timeline of the development of UMKC's marketing initiative and branding efforts.

Oct. 2003 - June 2004 - UMKC Trustees develop Marketing Initiative, conduct quantitative and qualitative research

Oct. 2004 - Marketing Implementation Team Created (Now Brand Advisory Committee)

April-November 2005 - UMKC Image/Awareness Advertising Campaign

February 2006 - Brand Advisory Committee meetings begin (quarterly)

February -December 2006 - Year 2: UMKC Image/Awareness Advertising Campaign

January 2007 - Brand Advisory Committee meetings begin

UMKC Brand Standards Guide
Management of the UMKC Brand
Updated: January 16, 2007

This document is  subject to periodic revision. Check www.umkc.edu/brand for the most recent version.