Q: Can I use the UMKC logo or the UM-System seal on my Web site?

A: In general, the answer is no. We discourage the use of the UMKC logo and UM-System identities. Why? Once included on a Web site, it is impossible to control their use. (The UM Seal is designated only to be used for specific kinds of official communications.) They get copied and used on sites for which they were never intended. They also show up in printed materials. If the size needs to be changed, they are often simply stretched and contorted. If they need to go on a different color background, they are simply dropped in with a haze around them from the background they were originally designed to be used on. If enlarged, the low resolution graphics from a web page get grainy. Very poor quality low resolution web graphics have even shown up on letterhead.

The only acceptable use of the UMKC logo (except for publications electronic or otherwise, done through the office of University Communications) is as a small link back to the main UMKC Web site. (See the online Graphics Standards Manual for more complete information about the use of the UMKC identity.) An individual academic or administrative department can use their own logo on their Web site if they wish. Be advised that this will allow individuals to make "official" Web sites and letterhead -- often of dubious quality -- that appear to represent your department. It is recommended that the only way you use your logo is very small as a link back to your department's main web page. Smaller graphics are much less useful to those who might copy them.

If you do decide that you need a logo for a Web site, PLEASE ask that one be made for you. Send the specifics of what you want to the e-mail address below and we'll send you what you need. Please include the size you want the logo (in pixels-high by pixels-wide) and the color background it will be used on. The UMKC logos are especially hard to reproduce with acceptable quality unless you know what color background they are going to be used on. There is no charge for the creation of electronic versions of the logo for any approved use.