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PUBLIC RELATIONS

The UMKC Public Relations staff works to ensure that a variety of internal and external audiences are aware of UMKC's academic excellence, community engagement, research advances, commitment to student success and other strengths.

 

Toward that end, we communicate with local, regional and national news media about significant events on campus or involving members of the UMKC community; manage the university's primary social media accounts on Facebook and Twitter; and help journalists connect with UMKC experts on topics of interest. In addition, the department provides extensive coverage of university people and events via the UMKC Today news page, the UMatters faculty-staff newsletter, and the rotating centerpieces on the UMKC home page. The department also counsels academic units and administrative departments on how to bring attention to the messages they seek to communicate. The department also provides alerts to the university community in situations involving severe weather or other potential emergencies.

SERVICES

  • Write and distribute Media Alerts and News Releases
  • Generate news stories and photographs for UMKC Today and UMatters
  • Maintain the university's main social media platforms
  • Connect journalists with faculty experts
  • Coordinate all news media visits to UMKC campuses
  • Provide direct communications support for the Chancellor and Provost
  • Consult with academic units and administrative departments on communications strategies and message development
  • Manage use of the emergency alert notification system and mass email system
  • Advise the news media of weather-related closings, postponements and other schedule changes
  • Photography

RESOURCES

News media have limited staffing and real estate (air time/news columns/etc.), so the successful media pitch will include as many of these traits below as possible.

  • There's "NEW" in News. It may be a great story, but if it's not fresh in some way, media will take a pass.
  • Timeliness of your news/event.
  • It's a first.
  • You can demonstrate impressive statistics, investment or impact.
  • Demonstrates UMKC strategic goals in a compelling way.
  • Has emotional impact
  • Good visuals
  • Tied to current events
  • Relevant
  • Audience fit. Does it appeal to an audience they're trying to reach?

 

Besides local, regional and national media (print, digital and broadcast), the following are great outlets for faculty news:

  • UMKC.edu and UMKC Today
  • UMatters
  • Your own academic unit website or Four Winds screens
  • UMKC Facebook, Twitter, Instagram and other social media or individual unit/department social media
  • Our UMKC-produced magazines, including Explore, Perspectives, UMKCMedicine, Res Ipsa and Bloch Magazine
  • eRoos and other alumni publications/newsletters
  • Other blogs, higher education publications, trade and professional journals, local web and media partners, etc.
  • Partner social media sites, newsletters and blogs
  • Faculty and staff newsletters within units (e.g. College of Arts and Sciences, School of Computing and Engineering, Bloch, etc.)

CONTACT

Contact a member of the Division of Strategic Marketing and Communication's Public Relations team.

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