Mar 22, 2012    #036
Contact: John Austin

UMKC Innovation Center hosts first-ever KCSourceLink 'Battle of the Brands'

Kansas City-area companies compete for Top Brand title

KANSAS CITY, Mo. - It's March tournament time and the competition is heating up as we get closer and closer to crowning a champion in the first-ever KCSourceLink "Battle of the Brands." Hosted by the University of Missouri-Kansas City Innovation Center to help shine the spotlight on the legacy and future of entrepreneurship in Kansas City, the contest began earlier this month with a field of 64 companies representing some of the Kansas City area’s most iconic entrepreneurial brands.

To begin the competition, companies were randomly paired against each other in a tournament style bracket. For each round, voters are encouraged to visit the bracket page during specific time windows to vote for their favorite companies and move them into the next round. The field is currently down to the "Epic 8" round; from March 22-26, voting will be open to see which companies will advance to the next round.

Following are the companies battling it out in the "Epic 8" round:*

  • Annedore's Fine Chocolates
  • B.B.'s Lawnside BBQ
  • Rainy Day Books
  • Boulevard Brewing Co.
  • Shatto Milk
  • Spin Pizza
  • Gates BBQ
  • Indigo Wild

*Voting opens at noon on March 22 and continues through March 26.

Upcoming Voting Schedule:

  • Round 4/Epic 8: March 22-26
  • Round 5/Fightin' 4: March 27-30
  • Round 6/Toothsome Twosome: April 2-3

Battle of the Brands Updates:

About KCSourceLink

KCSourceLink connects entrepreneurs and small businesses to a network of 170+ nonprofit resource organizations that provide low to no cost business-building services. Our goal is to help small businesses find the right resource they need to start, grow and succeed—and to create a vibrant entrepreneurial ecosystem in the 18-county Kansas City region. Our services are free.

About the UMKC Innovation Center

From whiteboard to boardroom, the UMKC Innovation Center partners with the university and the community to spark entrepreneurial efforts within our region and across the country. With a suite of high-impact programs, the center helps emerging and existing business owners hone their business basics, evaluate commercialization opportunities, and connect with the right resources at the right time. Innovation Center programs include the Small Business & Technology Development Center, U.S.SourceLink, KCSourceLink, KCArtistLink, KCVetLink and MOSourceLink.

About the University of Missouri-Kansas City

The University of Missouri-Kansas City (UMKC), one of four University of Missouri campuses, is a public university serving more than 15,000 undergraduate, graduate and professional students. UMKC engages with the community and economy based on a four-part mission: life and health sciences; visual and performing arts; urban issues and education; and a vibrant learning and campus life experience. For more information about UMKC, visit You can also find us on Facebook, follow us on Twitter and watch us on YouTube.

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This information is available to people with speech or hearing impairments by calling Relay Missouri at (800) 735-2966 (TT) or (800) 735-2466 (voice).


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