How to send an email blast
The University Communications department recommends Constant Contact for email marketing.
- Do your planning
Determine your budget: Review the total number of mass emails you send out in a year and compare this to Constant Contacts’ pricing.
Review data: Check to make sure your email database is up to date.
Assign roles: Determine who will handle billing (account) versus who will be sending out the emails (operation) if these are two different individuals.
Your budget: Although important, don’t let marketing budget be your only factor in choosing advertising options. Free isn’t good if you do not achieve your goal.
- Constant Contact
University Communications recommends Constant Contact as a vendor for your email marketing, online surveys and event marketing needs.
The university currently has a master account that allows the individual units of the institution to set up their own unique accounts, in order to receive university-branded templates and design elements, in addition to all of the tools Constant Contact provides.
Constant Contact is a full-service provider for sending mass emails efficiently, tracking responses to those emails and receiving robust reports to analyze the effectiveness of the
email campaign.In addition, Constant Contact is competitively priced and easy to use.
- UMKC account
Set-up: Contact University Communications in order to set up your unit account under the UMKC master account.
Access: Log-in, review the tips, explore the various reports, examine the UMKC-branded templates and images available, upload a database and start sending emails.
- Contact us
For any questions or for assistance with setting up an account, please send us an email.
| Tier | Contact Level* | Monthly | Prepay for 6 months (10% off) | Prepay for 12 months (15% off) |
|---|---|---|---|---|
| 1 | 0 - 500 | $15.00 | $81.00 | $153.00 |
| 2 | 501 - 2,500 | $30.00 | $162.00 | $306.00 |
| 3 | 2,501 - 5,000 | $50.00 | $270.00 | $510.00 |
| 4 | 5,001 - 10,000 | $75.00 | $405.00 | $765.00 |
| 5 | 10,001-25,000 | $150.00 | $810.00 | $1,530.00 |
| 6 | 25,001 - 50,000 | $250.00 | $1,350.00 | $2,550.00 |
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* Lists under 50,000 contacts enjoy the benefit of unlimited emails. |
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