How to promote an event
- Do your planning
Your goal: What are you trying to achieve with advertising? Are you trying to spark the interest of the business or civic community? Do you want to raise money from potential donors? What do you want to audience to do upon experiencing the advertising? Be specific.
Your audience: Who, specifically, are you appealing to? Be as specific as possible. Include information such as age, gender, geographic considerations, etc.
Your timing: Is the advertising dependent on the timing of an event or other factor?
Your budget: Although important, don’t let budget be your only factor in choosing advertising options. Free isn’t good if you don’t achieve your goal.
- Review advertising outlets
There are a variety of advertising outlets available to choose from. University Communications will help you identify which outlets work best with your specific project.
School, Department or Unit-based options
Off-Campus Advertising Outlets: magazines, newspapers, radio, television, websites, billboards, bus wraps, mall signage, promotional items
- Contact us
Whether you are looking for assistance in renovating or starting from scratch, we can help. Search the University Communication Team list and contact your project manager to set up a meeting to discuss your project. If you are not in need of creative assistance, but need help with the media planning, University Communications can consult with you and/or do the media buying.
- Bring your materials and ideas to the meeting
In general, the more information we have at the beginning of the project, the easier it will be to determine a path and execute a plan for advertising.