William T. Kemper Foundation gives KCUR matching funds
$15,000 conditional gift will be used to encourage listeners to provide station with financial support during on-air membership drives
April 2, 2014
The University of Missouri-Kansas City Foundation is pleased to announce a $15,000 gift from the William T. Kemper Foundation-Commerce Bank, Trustee, to provide matching challenge funds to KCUR-FM during the station’s upcoming on-air membership drives.
The station will use the conditional gift as matching challenge funds to help encourage new members to make a financial pledge to the station, and to encourage existing members to increase support.
“Of all the incentive grants the station receives, matching challenge fund gifts have the greatest impact in leveraging additional support for the station,” said Nico Leone, KCUR’s general manager. “We are immensely grateful to the William T. Kemper Foundation for this generous support.”
Matching challenge funds from this gift will be used throughout the spring and fall membership drives. During on-air appeals, listeners will be asked to help KCUR meet the “William T. Kemper Matching Challenge.” As listeners pledge, the station will be able to claim the matching funds
“Listeners respond enthusiastically when they learn that KCUR’s ability to receive ‘matching challenge funds’ depends upon receiving their urgent individual contribution during certain times during the membership drives,” Leone said.
Listener support is critical to KCUR, the NPR affiliate member station in Kansas City, Mo. The station depends on the financial contributions of listeners and underwriters for 72 percent of its $3.7 million annual budget.
Since its creation, KCUR, a service of the University of Missouri-Kansas City, has provided programming that informs, entertains and enriches the community. Programming, including the cost of subscribing to national programming from NPR and other networks, amounts to 63 percent of the station’s expenses.
KCUR’s spring membership drive begins April 5, and the station expects to generate about $325,000 in funding during the drive.
The William T. Kemper Foundation-Commerce Bank, Trustee, was established in 1989 following Mr. Kemper’s death. The foundation is dedicated to continuing Mr. Kemper’s lifelong interest in improving the human condition and quality of life. The foundation supports Midwest communities and concentrates on initiatives in education, health and human services, civic improvement and the arts.
The UMKC Foundation, launched in 2008, is an independent, nonprofit organization that serves as the official fundraising and fund management organization for UMKC.