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5546 Successful E-Commerce Strategies (3) The course focuses on major factors that influence success in electronic commerce-E businesses must deliver customer value and make a contribution to profit. Knowledge and ability to implement initiatives dealing with supply chain management (manufacturer, distributor, retailer), selecting business partners, effective marketing (customer acquisition and retention) are some of the topics covered in the class. The course will also focus on understanding customer value chain and successful, profitable e-business strategies. Drawing on success and failures in the market, we will describe key drivers for developing an e-business that will add up to real value and sustainable profit.
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