|
5555 International Marketing (3) This course focuses on marketing problems confronting international business managers and the ways they may be analyzed and resolved. The course content includes concepts and techniques useful in international marketing; effects of national differences on marketing practices; organization for international marketing; and strategy formulation for international markets. Prerequisites: BA 531 and BMA 510.
|
UMKC is an equal opportunity/affirmative action institution; Part of the University of Missouri System; Reporting Possible Copyright Infringement.
