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5545E Innovation And Entrepreneurship I (3) (two-course sequence) Covers the entrepreneurial and innovation process from conception to birth of the new business. It looks at both process and people involved in assessing ideas, exploiting opportunities, and converting concepts into high-growth businesses. Application of these processes will be extended to both start-ups and well as new business groups within existing organizations, with an emphasis on nurturing a climate of innovation. Students will identify opportunities for high-growth potential new enterprises, develop a business plan, and present their plans to a panel of potential investors and/or senior managers. Topics covered include organization form, funding sources, the start-up team, and the product launch.
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