5694 Doctoral Seminar In Theories Of The Fim And Strategy (3)
In this course, students will become familiar with and develop an in-depth
understanding of the concepts, models, and paradigms that collectively from the
foundation for strategic thinking. Students will develop the ability to
critically integrate findings from strategic research programs. Employing an
appreciation for the inter-disciplinary nature of strategic marketing and
management, the purpose is to develop a keen awareness of major gaps that exist
in the strategic literature. Students will strengthen the skills needed to
conduct original strategic marketing research that can be published in the
leading academic journals. Prerequisite: Doctoral Standing Offered: Every
Winter