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458WI Publicity, Promotion And The Media (3) Writing intensive. A study of controlled and uncontrolled (public) media and their use to effect motivation of various target audiences, and alteration of attitudes, opinions, and beliefs in special publics; examination of the theory and nature of messages and materials generated by PR departments or counseling firms; analysis and practice in development of specialized communications materials, such as house organs, news releases, publicity and speeches to gain reaction and support from specialized groups. Prerequisite: Communication Studies 351 and successful completion of the WEPT. Offered: Fall.
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