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340PW The World Of Advertising (4) This course will present a broad overview of advertising literature. Students will be given some idea of the issues inherent in the world of advertising, procedures for running an ad campaign, and the role of persuasive writing and graphic design. As projects to accompany the historical and theoretical aspects of advertising, students will design a commercial or an ad campaign. The course will emphasize critical thinking, ethical issues, writing and speaking. Prerequisite: Two semesters of composition and successful completion of the WEPT (effective FS93).
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