215 Entrepreneurship: An Introduction (3)
This course is designed to provide students with an understanding of the
process for identifying and evaluating entrepreneurial opportunities. Students
will also learn how strategy, marketing, financing, legal matters, and cash
flow impact opportunities in terms of execution and growth, and how to position
a new firm for success. Even those who do not feel that they are entrepreneurs
will benefit by discovering how to function more effectively in
entrepreneur-led organizations. Students responsible for technical innovation
and business development within existing organizations should find this course
helpful.