|
418 Sales and Promotion Strategies (3) Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships. Prerequisite: MKT 324 or BA 324
|
UMKC is an equal opportunity/affirmative action institution; Part of the University of Missouri System; Reporting Possible Copyright Infringement.
