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442 Internet/Direct Marketing (3) This course examines various aspects of traditional direct marketing (e.g., print media and list management); however, it emphasizes electronic/Internet marketing, including hands-on applications. Coverage will include how technology affects an organization¿s business and consumer practices, and existing marketing mix; database marketing (as well as applications of data warehousing and data mining); Web site strategies; and future directions of the field. Prerequisite: MKT 324 or BA 324
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