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UMKC Web Policy, Requirements and Recommendations

Search Engine Optimization (SEO)

What is SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Web site from search engines via "natural" ("organic" or "algorithmic") search results.

File names

Use relevant names when creating pages for your Web site and include keywords within the same name.

EXAMPLE:

The division of information access' About Us page should be named
"about-umkc-information-access.html" rather than just "aboutus.html"

Flash

Avoid displaying site content in Flash files. Flash can be a great marketing and presentation tool, but not all Web bots are able to parse them.

Sitemaps

It is highly recommended that all developers create a sitemap.xml document for their site and submit it to the big three search engines: Google, Yahoo and MSN.