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UMKC Web Policy, Requirements and Recommendations

Page title

All pages must have a page title that is representative and relevant to the content on that page. You can find this element in the head of the document.

EXAMPLE:

<title>Insert title here</title>

<title>University Communications - Contact our office | Address, Phone, Fax</title>

Relevant page titles are required as they help improve the overall UMKC search results. Customize the title of each page to match the content. Keep in mind that page titles affect the links users choose.

For consistency, UMKC branding page titles should follow:

Schools
  • College of Arts and Sciences
  • Conservatory of Music and Dance
  • Henry W. Bloch School of Business and Public Administration
  • School of Biological Sciences
  • School of Computing and Engineering
  • School of Dentistry
  • School of Education
  • School of Graduate Studies
  • School of Law
  • School of Medicine
  • School of Nursing
  • School of Pharmacy
  • University Libraries
Departments

Department of (name of department) or just the name of the department on its own
Example: Department of Physics or Physics

Centers, Institutes & Affiliates
  • Centers
    Center of (name of center) or (name of center) Center
  • Institutes
    Institute of (name of institute)
  • Affiliates
    Use the name of the organization.

Do not use acronyms in page titles. These are terms familiar only to internal UMKC audiences. Because Web sites speak to both internal and external audiences, an acronym in the page title should not be the first identification or reference encountered by a Web user.

 

RESOURCES

W3C - title element

 

Questions?

Send us an email at webmaster@umkc.edu