The UMKC Brand
The Importance of the UMKC Brand
Our brand is much more than a logo or a mascot. The UMKC brand is our reputation — who we are as an institution. It is how the public identifies with and understands the university’s purpose and aspirations. The strength of our brand directly impacts the strength of the university. What we say — in print, broadcast and online — significantly impacts our image.
Our Voice
UMKC competes with academic institutions locally, nationally and even internationally. It is increasingly important for us to express a single, engaging voice in all that we do.
Our Look
The logo, visuals and language we use in various media to describe the university enable us to establish and maintain a clear, unified brand identity within the campus, the community and beyond.
Be a Brand Ambassador
By following these guidelines, you promote the university's mission and strengthen our identity.
Visual Guidelines
Our visual identity guidelines provide standards for using UMKC’s marks, signature and graphics in all print and digital communications, marketing initiatives and university-authorized products.
Writing Guidelines
Our writing guidelines ensure consistency in the creation of the university’s periodicals, news releases, brochures, newsletters, publications, web copy and advertisements.
Additional Brand Guidelines
Self-Service Items
We provide self-service options for ordering UMKC swag, as well as branding your presentations, social media and email.
Branded Merchandise
Order promotional and fundraising items, as well as UMKC stationery.
Templates
Download UMKC brand presentation, video graphics and Zoom background templates.
Email Signature
Update the signature in your university email to the approved UMKC signature format.
Social Media Profile
Strengthen your brand with an approved and consistent social media profile image.