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MKT 5539
Digital (and Direct) Marketing
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This course focuses on front-end and back-end marketing activities using digital as well as direct marketing tools. Major topics include developing an overall digital marketing strategy that includes inline and traditional media, online marketing, affiliate marketing, social media, web analytics and mobile marketing. The course also focuses on developing and maintaining relationships between the firm and customers and between the firm and other suppliers. Prerequisite: MKT 5501 or equivalent.
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Faculty:
Bloch School of Management
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Department:
Mkt Supply Chain Mgt
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