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Table of Contents - Marketing Research

MKT 5562 Marketing Research

This course acquaints the student with the special problems of understanding and applying various measurement techniques to marketing problems. Specific topics to be investigated will depend upon the instructor and the students' areas of interest and specific competencies. Prerequisites: MKT 5501 and DSOM 5505, or equivalents.

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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