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Table of Contents - Sales and Promotion Strategies

MKT 418 Sales and Promotion Strategies

Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships.

Prerequisite(s): MKT 324

Faculty: Bloch School of Management

Department: Mkt Supply Chain Mgt

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