DIGITAL

The UMKC website is an increasingly popular medium for presenting our campus to the world. It is part marketing tool, part information source, and it is accessible to anyone in the world, anytime, any place. As such, our official University website should present professional, consistently-designed content that is easily navigable.

With that in mind, the digital staff in Strategic Marketing and Communications works with clients to:

• Build a strong, unified digital image for the university.
• Create content that is well organized, relevant and appropriate.
• Ensure a positive user experience.
• Create websites that communicate effectively with the desired audience.
• Build websites that are accessible and compliant with current Web standards.
• Train University staff to help maintain and update websites after launch.

The digital staff in MCom work collaboratively with different divisions and academic units to assess web needs and propose effective solutions. Once a plan is approved, the digital staff works with the client to execute it in a timely way. Upon completion, the digital staff provides training so the client can maintain the site and keep content up to date.

• Web Policy and Guidelines
• Website starter kit (PDF)
• Web training
• Web content best practices (PDF)