UMKC's marketing staff works to ensure that a variety of internal and external audiences are aware of UMKC's academic excellence, community engagement, research advances, commitment to student success and other strengths.


Toward that end, we create marketing strategies for local, regional and national audiences that build UMKC's brand, communicate our distinctive value, and carve out our unique positioning. Marketing tactics make use of advertising, sponsorships and other avenues for spreading the word. In addition to developing marketing campaigns, MCom's marketing team assists with marketing research, plans and evaluates ad buys and sponsorship plans, negotiates ad rates on behalf of the university clients and plans and executes marketing campaigns.


  • Strategic marketing planning
  • Brand strategy
  • Consultation on media buying, marketing
  • Market research
  • Marketing tile design and management
  • Ad buying
  • SEO, SEM and digital marketing
  • Tracking marketing results
  • Competitive market assessment
  • Photography


For UMKC units, contact your Relationship Manager.

All other inquiries

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