UMKC Web Policy and Requirements

The University of Missouri-Kansas City (UMKC) Web site is a major vehicle for presenting our campus to the world. It is part marketing tool, part information source, and it is accessible to anyone in the world, anytime, anyplace. As such, official University Web sites should present professional, consistently-designed content that is easily navigable.

Following the guidelines presented here will

  • build a strong, unified image for the University.
  • ensure that the content found on University Web sites is relevant and appropriate.
  • make the user experience positive.
  • help campus Web sites communicate more effectively with their audiences.

Web Policy

The Web Policy applies to all UMKC Web sites/pages and includes legal and security policies. Read this policy before proceeding.


The following elements are required on all official UMKC Web sites/pages. Choose a topic below to read more about the requirement.

  • Branding

    In order to clearly brand the university to all audiences, the header and footer must appear on all official UMKC Web sites/pages and cannot be modified.

  • Contact information

    All official UMKC Web sites/pages must have easily accessible contact information.

  • Images

    Alt, height and width attributes must be defined for every image to increase the speed of page loading and provide necessary information for screen readers and text browsers.

  • Meta tags

    Including keyword and description tags on every page will help to improve search functionality on the entire UMKC Web site.

  • Page title

    Creating page titles that are representative and relevant to the content will help improve the overall UMKC search results.

  • Server requirements

    UMKC Central Systems has developed a list of requirements for all university servers to assist Web developers in creating applications and content for use on the Web site.

Starter Kit

The Web Site Starter Kit is a tool for UMKC academic units, administrative offices and affiliate organizations planning to redesign an existing Web site or develop a new one. This kit provides a list of questions to consider as you begin developing plans for your site.

Starter kit (PDF)

Content Strategy

UMKC Strategic Marketing and Communications (MCOM) has developed content recommendations for your use on existing sites or when considering a redesign.

Web Content Best Practices (PDF)



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