UMKC Web Policy, Requirements and Recommendations

Meta tags

  • Meta Description tags are required because they help improve the overall UMKC search results.
  • Meta keyword tags are required because they assist certain Web crawlers in page retrieval (Yahoo & Ask being examples)

Meta Description

Application owners, developers and system administrators must include meta descriptions on all of their Web pages. You must use no more than 160 characters (including white spaces and commas) as part of the description.


<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">

Meta Keyword

Many search engine experts believe that this tag no longer provides any ranking benefit. The UMKC Web Advisory Group however, requires that developers implement this tag on their pages.

Limit the number of keywords within this tag to a maximum of 20.

Use the following keywords when using Meta tags about UMKC: UMKC, University of Missouri-Kansas City, University of Missouri System, Kansas City, KC, urban university, urban institution. Do not use: UM Kansas City, University of Kansas City, Kansas City University, and University of Missouri.


<META NAME="KEYWORDS" CONTENT="your keywords,go here,separated by a comma,but not a space">



W3C Meta Page

Google Keyword Suggestion Tool





If you need assistance in implementing a meta keyword and meta description tag on your page, please email