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Marketing (MKT) - Sales and Promotion Strategies
MKT 418      Sales and Promotion Strategies
Students receive exposure to the planning, implementation, and evaluation of various revenue-generating and promotional strategies. Topics covered will include the analysis of customers, competitors, and product markets; market segmentation; product positioning; media planning; promotional effectiveness; and client-agency relationships.
Prerequisite(s): MKT 324
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt
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