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Marketing (MKT) - Internet/Direct Marketing
MKT 442      Internet/Direct Marketing
This course examines internet and direct marketing as these topics relate to marketing strategy and the overall marketing plan. Coverage will include topics such as website traffic, customer relationship management (CRM), email marketing, podcasts, blogs, social media, online video, online advertising, online marketing research, and other strategies and tactics for customer acquisition, retention, and add-on selling.
Prerequisite(s): MKT 324
Faculty: Bloch School of Management
Department: Mkt Supply Chain Mgt
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