The project is being managed through UMKC Strategic Marketing and Communications, in partnership with Chancellor Mauli Agrawal and Provost Jenny Lundgren.

This new project is focused on defining UMKC's purpose and inspiring how the university brings to life its unique proposition through ideas that will be activated through marketing, actions, and experiences.

Members of Barkley’s team will be contacting members of the UMKC community over the next two to three months to schedule interviews, surveys and workshops with faculty, staff, students, alumni and prospective students. This is opinion-based research, so participants should openly share perspectives and thoughts with the Barkley Team.