How Did Union Station Become the Chiefs Fans’ Top Hot Spot?

These two super-proud alums lead the success
Union Station is illuminated with Kansas City Chiefs red and gold

No doubt and nothing subtle about it, aside from Arrowhead Stadium, Union Station is Kansas City’s most popular spot for celebrating the Chiefs inside and out.

At night, the massive 109-year-old beaux-art limestone building exterior is illuminated in the team’s colors, a glowing red-and-gold beacon in the skyline. Step through the doors any time of day, and there’s a gigantic fan zone to match.

An enormous Chiefs flag hangs from the ceiling of Union Station’s Grand Plaza. And in other prominent spots, there’s a large screen with Chiefs season highlights surrounded by historic and modern artifacts, a store packed with red merchandise and a brilliantly lit AFC Champions marquee sign designed for seriously stellar selfies and photo ops.

Two Roos and their creative teams are at the center of it all. George Guastello (B.B.A. ’82, M.B.A. ’84) has been president and CEO of Union Station since 2008. Michael Tritt (B.S. ’86) has served as the Union Station chief marketing officer for the past decade.

George Guastello stands next to Kansas City Chiefs owner Clark Hunt and former Chiefs player Bobby Bell at Union Station
George Guastello, president and CEO of Union Station, at left, stands next to Kansas City Chiefs CEO Clark Hunt and former Chiefs player Bobby Bell at Union Station.

 “We add to the experience each year,” Tritt said.

Indeed, baby goats in Chiefs jerseys that appear on weekends have been added to the mix because, duh, the Chiefs have a quarterback destined to be the Greatest Of All Time.

Rewind to three years ago when Union Station was the rally center of the championship parade after the Chiefs won the Super Bowl in 2020.

“Union Station has the size, location and history to make it the most popular destination to host such festivities,” Guastello said. “For more than a century, the monument has been the scene of celebrations of every size and for every reason. Wartime reunions. Business gatherings. Proposals. Weddings. Civic events. And millions of moments that write personal stories to last a lifetime.” 

KC Wolf stands next to Michael Tritt at Union Station
KC Wolf, Kansas City Chiefs mascot, stands next to Michael Tritt, chief marketing officer of Union Station. The flag in the background mentions the 2023 NFL Draft, which will be held in April at Union Station.

Another Roo connection to Union Station: UMKC Chancellor Mauli Agrawal is on its board of directors.

“Union Station is happy to host every one of these special moments and humbled by the outpouring of gratitude we receive as a result,” Tritt said.

Attendance this year to Union Station’s fourth annual Fan Zone is expected to set a new record, with more than 160,000 guests visiting the lights, sounds and selfie opportunities made available by Union Station and its community partners. And yes, they’re ready to host another rally, fingers crossed, with even more crowds who are part of the devoted Chiefs Kingdom. 

Learn more about Henry W. Bloch School of Management

Published: Feb 8, 2023

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