Behind the Scenes of UMKC's New RoosDo Commerical

What ends up as a 30-second spot involved months of planning, entire day of shooting

The University of Missouri-Kansas City debuted a new commercial this month showcasing university people creating real change through excellence in learning, research and service.

The commercial is a part of the university's new branding and marketing campaign, with the theme RoosDo. The campaign is designed to showcase UMKC people, driven by inclusion, excellence and strong community connections, putting ambition into action.

It took months of planning to produce the 60-second commercial, according to Kim West, chief marketing strategist for the UMKC Divison of Strategic Marketing and Communications.

"We had many meetings and discussions to meticulously plan how best to showcase all the amazing things we do at UMKC," West said. "While much of this is really fun and exciting to think about, this is serious thought behind each and every shot you see."

Here's a look behind the scenes:

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The day began with shooting at the Robert W. Plaster Free Enterprise and Research Center. Photo by Brandon Parigo.
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 Crews shot a number of students working on projects at the Plaster Center. Photo by Brandon Parigo.
The commercial was produced by Trozzolo Communications Group, based in Kansas City. Photo by Brandon Parigo.
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Assistant Professor Mujahid Abdulrahim's flight simulator was also featured. Photo by Brandon Parigo.
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It was then time to film a children's music class over at the Conservatory. Photo by Brandon Parigo.
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Johnson and Interplay were among the final shots of the day. Photo by Brandon Parigo.
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Crews wrapped for the day at the Henry W. Bloch School of Management. Photo by Brandon Parigo
Published: Sep 15, 2021